Electric makeup brush market seen reaching $0.8 billion by 2030

The electric makeup brush market is projected to grow from $0.53 billion in 2026 to $0.8 billion by 2030, according to The Business Research Company. Growth is being driven by e-commerce, rising demand for time-saving beauty tools, and broader adoption among working women and premium cosmetics shoppers.

Why it matters: - The electric makeup brush market is moving from a niche beauty accessory toward a broader personal care category. - Faster growth in online shopping and demand for convenience is expanding access to motorized makeup tools. - The market’s projected rise to $0.8 billion by 2030 signals more room for brands selling rechargeable, automated, and travel-friendly beauty devices.

What happened: - The Business Research Company released its Electric Makeup Brush Global Market Report 2026, with market estimates and forecasts through 2035. - The report pegs the market at $0.53 billion in 2026, up from $0.48 billion in 2025. - The report forecasts the market will reach $0.8 billion by 2030, reflecting a 10.7% CAGR. - The analysis covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. - North America held the largest market share in 2025. - Asia-Pacific is expected to be the fastest-growing region during the forecast period. - The report is available through a free sample and the full market report.

The details: - Electric makeup brushes are motorized cosmetic tools that automate or enhance makeup application through powered brush movements. - The devices are typically battery-operated or rechargeable. - Product designs include handles with fixed or interchangeable brush heads made from synthetic or blended fibers. - The tools are designed to improve makeup distribution, reduce manual effort, and make blending more consistent. - The report says past growth has come from personal grooming habits, higher spending on premium beauty items, beauty influencers and makeup tutorials, growth in salon and beauty services, and demand for convenient cosmetic application devices. - The report says future growth will be driven by demand for advanced beauty technology, rechargeable personal care appliances, customized makeup application tools, broader e-commerce channels, and high-performance cosmetic accessories. - Trend areas include automated brushes for consistent blending, rechargeable brushes with longer battery life, multifunctional brushes with interchangeable heads, at-home professional-quality results, and portable travel devices. - The report also includes market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspot infographics, and updated graphics and tables.

Between the lines: - E-commerce appears to be widening the addressable market by making beauty devices easier to compare, discount, and buy directly online. - The working women segment is a likely demand engine because the products promise faster and more consistent application for busy routines. - Cosmetics and skincare growth supports demand for tools that help consumers get more out of premium makeup purchases. - The forecast suggests category competition may shift toward features such as battery life, portability, and interchangeable heads rather than basic brush design alone. - The report cites global e-commerce sales rising to $5.8 trillion in 2023 from $5.2 trillion in 2022, with projections of $6.3 trillion in 2024. - The International Labour Organization reported in March 2024 that the employment-to-population ratio for women in G20 countries edged up from 46.3% in 2022 to 46.4% in 2023. - The Cosmetic, Toiletry and Perfumery Association reported in 2024 that toiletries and beauty sales reached $13.1 billion (£10.3 billion), up 8.4% from the prior year.

What's next: - Brands are likely to lean more heavily into rechargeable formats, automated blending, and compact designs. - Wider online distribution should remain a key growth lever as consumers keep buying beauty tools through e-commerce channels. - Regional momentum in Asia-Pacific may continue to outpace mature markets if beauty-tech adoption broadens there. - The report signals continued demand for premium, convenience-focused cosmetics accessories through 2030.

The bottom line: - Electric makeup brushes are transitioning from a novelty product to a mainstream beauty-tech category, with growth tied to convenience, e-commerce, and at-home salon-style results.